Sacramento Media Market

 

Sacramento Media Markets

Sacramento, Stockton, Modesto
Market Statistics

Designated Market Area - DMA#: 20
Total Households with TV: 1,345,820
Cable Households Served: 704,120
Cable Households Penetration: 52.3%
The population of Sacramento is growing in record numbers, and it's easy to see why. The Sacramento area offers a quality of life found in few other major metropolitan areas. The region's lower cost of living and less crowded environment is reinforced by a community of highly regarded schools and universities. Now factor in a lifestyle that families, professionals and retirees can all enjoy equally and affordably, and it's easy to see why this market's growth curve is headed off the charts.

The Sacramento MSA (Metropolitan Statistical Area as defined by Federal Government comprises the four, greater Sacramento counties of Sacramento, Placer, El Dorado and Yolo) is projected to grow its households by 11%, total population by 13% by the year 2010.

Between 2005 - 2010, Placer County is projected to be the fastest growing county in California.

Compared to the Nation, the Sacramento market is younger, wealthier and more educated. Additionally, Sacramento is recognized as one of the most diverse cities in the U.S.


Sacramento Press Release List

You may send your press releases to:
pressreleases (at) sacramentomediamarket.com
to be published on this site in our Sacramento News section.


Media Terms Glossary

Average Issue Reach. A newspaper's average amount of readers reached with one issue. Cume Reach. The number of different (unduplicated) people within a specific target group that read the newspaper over a period of time. Usually Daily (over 5 days, within one week) or Sunday (over four Sundays).

Cost-Per-Rating point (CPP). CPP is determined by dividing the cost of the schedule by the schedule's expected rating against the target audience.

Cumulative ('Cume') Audience. The net unduplicated audience of a station or network during two or more time periods; also used to describe how many different households or people are reached by an advertising schedule.

Designated Market Area (DMA). The Sacramento/Stockton/Modesto DMA consists of 16 counties.

Frequency. The number of times the same person or household is exposed to an ad vehicle in a specified time span.

Gross Impressions. The total number of persons or the total number of audience impressions delivered by an advertising schedule.

Gross Rating Points (GRPs). The total number of broadcast rating points delivered by an advertiser's television schedule, usually in a one-week period. It is computed by dividing the total number of impressions by the size of the target population and multiplying by 100, or by multiplying % reach X average frequency.

Index Rating. An index of 100 equals the average for the market. Ex: an index of 145 among married adults who eat ice cream, means this particular target group is 45% more likely to be eaters of ice cream than the market as a whole.

Metropolitan Statistical Area (MSA). A geographic area consisting of a central city of 50,000+ population as established by the federal government. Sacramento consists of four key counties (El Dorado, Yolo, Placer and Sacramento).

Quintile. This refers to 1/5 of the selected media's reader or viewership. Quintile #1 refers to those that are the heaviest users of that medium and quintile #5 refers to those that are the lightest users of that medium

Reach. The total number of different people or households exposed to an advertising schedule during a given time, usually four weeks.


Local Communities and Zip Codes

Sacramento Zone 1 (Includes All of Sacramento - Zones 2, 3, 4, 5)
95608, 95610, 95621, 95624, 95626, 95628, 95630, 95632, 95652, 95655, 95660, 95662, 95670, 95673, 95742, 95758, 95814-29, 95831-35, 95838, 95841-43, 95864

Downtown Zone 2 (Antelope, Rosemont, Rio Linda)
95608, 95626, 95652, 95660, 95673, 95814-22, 95825-26, 95833-35, 95838, 95842-43, 95864

Citrus Heights Zone 3 (Carmichael, Fair Oaks, West Orangevale)
95608, 95610, 95621, 95628, 95662, 95821, 95841-43

Folsom Zone 4 (Gold River, Rancho Cordova, Mather, Orangevale)
95630, 95655, 95662, 95670, 95742, 95826, 95827

Elk Grove & South Sacramento Zone 5 (Florin, Galt, Greenhaven, Pocket)
95624, 95632, 95758, 95820, 95822-24, 95828-29, 95831-32

Roseville Zone 6
95661, 95678, 95746, 95747

Lake of the Pines/Meadow Vista Zone 8
95602, 95703, 95713, 95722, 95945

Grass Valley Zone 10 (Cascade Shores, Lake Wildwood, Nevada City, Penn Valley, Rough & Ready)
95945, 95946, 95959, 95975

West Sacramento Zone 13 (Dixon, Winters, Woodland)
95605, 95620, 95691, 95694, 95695, 95776

Davis Zone 14
95616

Stockton Zone 15 (Linden, Morada)
95202-07, 95209-10, 95212, 95215, 95219, 95236

Lodi Zone 16 (Woodbridge, Acampo, Lockeford)
95220, 95237, 95240, 95242, 95258

Manteca Zone 17 (Lathrop, French Camp)
95231, 95330, 95336, 95337

Yuba City Zone 18 (Wheatland, Olivehurst, Linda, Marysville, Sutter, Live Oak)
95692, 95901, 95903, 95953, 95961, 95982, 95991, 95993

Foothills Zone 19 (Plymouth, Sutter Creek, Jackson, Mokelumne Hill, Arnold, Valley Springs, San Andreas, Hathaway Pines, Murphys, Angels Camp)
95222-23, 95245, 95247, 95249, 95251-52, 95642, 95669, 95685

El Dorado County Zone 20 (Shingle Springs, Diamond Springs, Coloma, Placerville, Polluck Pines, Cool, Georgetown)
95614, 95619, 95623, 95634, 95667, 95672, 95682, 95709, 95726, 95762

Tracy Zone 21 (Banta, Vernalis)
95304, 95376-77

Sonora Zone 22 (Tuolumne, La Grange, Jamestown, Standard, Columbia, Twain Harte)
95310, 95327, 95346, 95370, 95372, 95379, 95383

Modesto Zone 23 (Riverside, Aurora, Oakdale, Patterson, Crows Landing, Grayson, Newman)
95313, 95350, 95351, 95354-58, 95360, 95361, 95363

Turlock Zone 24 (Ceres, Denair, Hughson, Hickman, Waterford, Ripon, Escalon)
95307, 95315-16, 95320, 95323-24, 95326, 95334, 95351, 95366-68, 95380, 95382, 95386, 95391

Vacaville Zone 28
94571, 95687, 95688

Fairfield Zone 29
94533-35, 94585



Your best internet source .
©2007  All rights reserved.
Add Your Company | Advertise Here